Doha
29 Mar 2017

Lulu outlets are all set to welcome the much-awaited ‘Festival of Kerala’ as part of the on-going Qatar International Food Festival and Lulu World Food Expo 2017. The Festival will be officially inaugurated by Dr. R. Seetharaman, Group Chief Executive Officer of Doha Bank on Thursday, the 30th of March, 2017 (tomorrow) at 7:00 p.m. at Lulu Hypermarket, Barwa City with a Cake cutting ceremony.

A huge collection of authentic Kerala street food over 500 varieties of delicious Kerala foods and food products will be offered according to Lulu Management. Around 100 varieties of delicious recipe foods viz. Irachi Puttu, Kappa Biriyani, Thattu Dosa, Crab Curry, Squid Curry and Kuttanadan Duck Roast etc. will be on display and available at a highly modest prices for the customers.

Special attention has been given to include the ethnic foods from all districts of Kerala and the counter are decorated to create an authentic ambiance of the festival. Apart from the dishes, special snacks viz. Elayada, Achappam, Uzhunnuvada, Parippu Vada, Kozhukatta and Mulaku Vada etc. are also on display.

This is the 16th year that Lulu Hypermarket is consecutively conducting the Food Festival. The ideal objective would be to make this festival a major event with the active participation of the customers and a lot of attractions to create a full festive mood throughout the period. Some of the activities planned in the food categories are aimed at educating the customers about different food habits, and to give them insights into various cooking styles and ingredients of different cuisines.

Eminent Chef Anil Kumar, Channel fame and Culinary Director of Food Wise, Dubai will be visiting Lulu Hypermarkets on 31st March, 2017 and will be conducting live cooking sessions participating the customers.

According to Lulu team, complete planning for the various activities and promotions have been finalized and final touches are given to the event schedule. The event is envisaged to introduce new concepts of promotion based on themes to create a festival mood throughout the period, with the active participation of customers. The festival is mainly aimed at educating the customers about different food habits and cooking styles prevailing internationally. Major attractions that would constitute the soul of the festival are: Rice N’ Spice Festival, Salad Fest, Cheese Fest and Meat & Fish Fest etc.

Fun-filled competitions are organized for the entertainment of the customers throughout the festival period viz., Juice drinking, Banana eating, Ice-cream eating, Grilled chicken eating, Biriyani eating, Chilly eating, and Sandwich and Burger eating etc.

Another core attraction of the Food Festival viz. Cookery Contest will take place on the 7th of April 2017 at Lulu Hypermarket, Barwa City, during which innovative and informative activities like Fruit carving competition, Painting and Drawing competition for the kids etc. have been organized. Kerala Fashion Show and Mohiniyattam for the kids also have been organized on the 31st March at Lulu Hypermarket, Barwa City.

Customers will also have the chance to win amazing prizes by participating in all the above promotions. Besides, live demonstration sessions on different varieties of cooking have been planned for the information of the customers.

Special counters and kiosks for promoting exciting offers on major food items, free sampling and tasting, and Raffle draws by Lulu and major suppliers etc. are also set up for the benefit of the customers.

The festival would focus on almost all areas viz. Grocery, Frozen foods, Bakery, Delicatessen, Meat, Fish, Vegetables and Household/Domestic Appliances etc. and attractive promotions have been organized to benefit the customer in terms of price and quality. It was indicated that special promotions on meat, poultry, seafood, Salads, Rice N’ Spice and ethnic foods from countries like South Africa, Singapore, Lebanon, Egypt, U.S.A., Brazil, U.K., Korea, Japan, Malaysia and Thailand would constitute the soul of the promotion.

In line with the Lulu Food Festival, various branded food suppliers namely Nestle, Mars, Eastern, Rainbow, Daawat Rice, Kiri Cheese, Alyoum Chicken and Craft Cheese etc. have launched attractive promotions of their products at highly subsidized prices.

The event will culminate with Cookery Contest on 7th of April, 2017.