Davos, Switzerland                                                                                                                                                                              22 Jan. 2018

A four members delegation from Lulu Group led by Yusuffali M.A., Chairman and Managing Director,  Ashraf Ali M.A., Executive Director, Mohamed Althaf, Director and Adeeb Ahamed, Managing Director of Lulu International Exchange and Twenty14 Holdings are participating in 2018 World Economic Forum Annual Meeting, being held in Davos, Switzerland.

Lulu Group International has partnered with the World Economic Forum in its new vision for agriculture initiative, which is the global initiative on shaping the future of food security and agriculture.

The mission of this initiative is to build inclusive, sustainable, efficient and nutritious food systems through leadership-driven, market-based action and collaboration, informed by insights and innovation, in alignment with the Sustainable Development Goals.

The System Initiative engages over 600 organizations to strengthen food system and translate global-level commitment in to action on the ground.  It is built around the New Vision for Agriculture (NVA), which advances food security, environmental sustainability and economic opportunity through a market-based and multi-stakeholder approach.

The System Initiative aims to Strengthen global food systems by developing new insights to provoke action, facilitating collaboration to achieve healthy diets and sustainable landscapes, and providing a platform for action-oriented best practices exchange and Achieve the New Vision for Agriculture by strengthening country-led multi-stakeholder collaboration in 21 partnerships in Africa, Asia and Latin America.

Organizations like LVMH Moet Hennessy - Louis Vuitton, Nestle SA, Wal-Mart Stores Inc. and PepsiCo Inc. are the other major companies partnered with this initiative.

The World Economic Forum’s new Vision for Agriculture Initiative has mobilized US$10.5 billion in investment commitments, of which over US$2.5 billion has been implemented, catalyzing over 90 value-chain partnerships and benefiting over 10.5 million farmers to date.

The World Economic Forum Annual Meeting 2018, which will take place on 23-26 January in Davos-Klosters, Switzerland, will convene under the theme: “Creating a Shared Future in a Fractured World”.  The annual meeting in Davos remains a global platform unmatched in bringing together more than 2,500 leaders from 100 countries across business, government, international organizations, academia and civil society in over 400 working sessions to set an agenda that drives greater multi-stakeholder collaboration to address political, economic and societal challenges of our times. The annual meet will focus on strengthening cooperation and renewed commitment to international collaboration as a way of improving the state of the world by solving critical global challenges.

They will also participate in several important sessions including India Welcome Reception and Plenary sessions by Narendra Modi, and Roundtable discussion with Suresh Prabhu, Hon’ble Commerce and Industries Minister of India on “Digital Agriculture: Boosting Farmers Income through AI and Technology”.  Lulu Group has been a regular participant of the World Economic Forum since 2007 onwards.

This year’s opening plenary will be delivered by Narendra Modi, the Prime Minister of India on January 23, while US President Donald Trump will deliver a keynote address before the close of the meeting on January 26, the WEF said.

A record number of leaders from G7 and G20 countries will participate this year.  Overall, the summit will have over 340 top political leaders with 10 heads of state/government from Africa, nine from Middle East and North Africa and six from Latin America.