Doha, 23 Sept. 2021 (Qatar Tribune)

By Ashraf Siddiqui

The embassy of Italy in Doha, in collaboration with the Italian Ministry of Foreign Affairs and International Cooperation, has arranged an innovative traveling exhibition show at the Doha Design District, Msheireb Downtown.

The exhibition will be on display in Doha until September 29, from morning hours until 10pm every day.

Curated by Silvana Annicchiarico, the exhibition is dedicated to the connection between design and sustainability.At the recent official opening of the exhibition, Ambassador of Italy to Qatar HE Allesandro Punas, said he was excited to host the Italian traveling exhibition in Doha that explores the contemporary works of
emerging designers and internationallyrenowned names.

He said the aim is to ensure a sustainable presence of humankind starting from a new creative design approach, based on reducing the use and waste of raw materials and recycling of consumed and outdated products. “This need has now turned into an emergency due to the rapid process of land degradation and climate change,” he noted.

The envoy added that in 2021, Italy has a great responsibility in leading the green transition at the international level. “The Italian presidency of the G20, the Pre-COP events in Milan, and the presidency of the COP26 co-chaired with the UK in Glasgow, are testimony to the importance and relevance of our country’s commitment.

Italian design, thanks to its visionary protagonists, has the potential to lead the change in the right direction, laying the foundation of a creative process more focused on the concept of sustainability,” he emphasised.

On the occasion, Eng. Ali Al-Kuwari, acting CEO of Msheireb Properties, said, “We are delighted to host the ‘3CODESIGN-3R: Reduce, Recycle, Reuse’ travelling exhibition at Doha Design District, which addresses the important aspect of environmental sustainability, that has a direct impact on our communities and the
planet.”

He thanked the Italian Embassy and the artists for this initiative, and expressed his confidence that “our joint effort will further strengthen awareness of
the need to embrace environment-friendly practices in our daily life”.

Al-Kuwari said, “Msheireb Properties is committed to promoting sustainability and places it at the heart of everything we do to support the goals of the Qatar National vision 2030, which priorities sustainable development.”

Silvana Annicchiarico, the curator of the exhibition, said, “We need to make sure that rubbish turns into raw materials and place recycling and reuse at the base
of a circular economy that can overcome squandering and wasting. Not only rethinking design and production, keeping environmental sustainability in mind, but
also building a new social based on sharing, responsibility, and respect for future
generations.”

The 3CODESIGN exhibition, with its sustainable installation plan designed by Bruno Morello, aims to offer an inevitably concise, yet sufficiently paradigmatic,
overview on how Italian design is working in this direction, according to the latest environmental sustainability needs, a real inversion of trend compared to the systems of production and design strategies employed during the 20th century.

Also present on the occasion was Italian eco-social emerging designer, Luca Gnizio, whose work is aimed at transforming every item of industrial waste into a precious commodity and a means of ethical education said that through creative action. He constantly seeks to disprove the idea that waste materials yield products of inferior value. “Quite the opposite, waste can be transformed into something that is beautiful and functional,” he said, adding: “I don’t just mean works of art, my work involves ecological innovation that leads to new patented processes and products.”

His iconic design pieces at show include ‘Forstreet’, ‘Forsoulworld’ and ‘Forsoulmoo