DOHA
9 January 2017:

The fourteenth edition of Doha Jewelery and Watches Exhibition will lend the spotlight to Qatar’s top young designers, as they showcase their works side by side with renowned international brands, organizers announced at a press conference today.

Revealing the details of the leading annual luxury exhibition, which is scheduled to be held between 20-25 February at the Doha Exhibition and Conference Center, organizers and partners announced that the new Young Qatari Designers initiative, sponsored by the leading Qatari luxury retailer Fifty One East, will highlight remarkable local talents including Noor Al Fardan (Noudar); Nada Al Sulaiti (Hairaat); Sarah Al Hammadi ( Sarah’s & Co); and Fajr Al Attiya (Trifoglio). These up-and-coming names will exhibit their works and introduce their brands to local and international media in a specially designed, delicately ornamented 206-meter space inside the main exhibition hall.

Speaking at the press conference, Ahmed Al Obaidli, Director of Exhibitions at Qatar Tourism Authority (QTA), said, “We are particularly pleased with the plans for this edition of Doha Jewellery and Watches Exhibition, which give outstanding local talent the chance to shine alongside global luxury brands.”

He saidd, “Qatar’s business events sector is set for success thanks to growing event management services, and increasing exhibition space spread out through world-class venues. And, QTA is proud of DJWE, which is considered the longest-running and most anticipated exhibition in Qatar’s annual calendar of events, and continues to reinforce the country’s position as a premium business events destination.”

The Young Qatari Designers initiative will be sponsored by Fifty One East for the coming three editions. Mr. Bader Al-Darwish, Chairman and Managing Director of Darwish Holding commented: “We are delighted to help bring Qatar’s most exciting and gifted young designers to an international stage. By exhibiting at DJWE, these designers will ensure that Qatari culture and craftsmanship are passed down another generation, and I expect their displays to be a vast attraction for visitors of all backgrounds.”

Organizers also revealed that preparations for the highly-anticipated exhibition promise a series of glamorous experiences akin to fairy tales, including the opportunity to have glamorous photos taken by the internationally renowned Harcourt Studio; workshops offering a deeper knowledge of craftsmanship essentials in jewelery, and of horology (the art of making clocks and watches) with Objectif Horlogerie.

The exhibition will also feature an indoor/outdoor garden Cafe in which visitors can relax between viewings; and a special exhibition of unique vintage pieces worth visiting in its own right.

The experiences are finely crafted to appeal to DJWE’s visitor profile, which as well as high net worth individuals and luxury connoisseurs, includes young professionals, businessmen, brides-to-be, fashionistas and trendsetters, including social media personalities from Qatar, the GCC and beyond.

Mazen Abd Rabbo, General Manager of event organizers Auditoire Qatar, commented that the 2017 exhibition is set to build on its international profile. “We are proud to organise this major luxury exhibition, which is one of the largest business-to-customer jewelery and watches exhibition on the global calendar and is becoming an essential player on the watch and jewelery international scene”, he said.

Qatar National Bank, the Middle East and Africa’s iconic bank, has renewed its commitment to DJWE by joining again as Official Sponsor. Mr. Salem Anzan Al Naimi, AGM Public Relations, remarked: “It is, as always, a proud occasion for QNB to reaffirm our support for DJWE as Official Sponsors in 2017. This sparkling event each year epitomises with the tangible beauty of the creations on display a fundamental relationship between high quality and high worth that reflects our own banking values. We wish DJWE 2017 every success.”

For those looking to explore Qatar’s cultural and natural treasures and experience its unique old world hospitality, packages will be available through Qatar Airways Holidays, allowing visitors to take full advantage of the balmy weather conditions for exploration of the country.

Ehab Amin, Qatar Airways Senior Vice President Commercial - Middle East, Africa & Pakistan, remarked: “Qatar Airways is proud to be the official airline and travel partner to Doha Jewelery and Watches Exhibition, and offers exclusively designed holiday packages including specially discounted flights from the GCC, to encourage more luxury savvy travelers to Qatar and enjoy the exhibition offerings”.

Displaying well over five hundred brands through forty exhibitors from ten countries, the new edition of the show is designed to be a journey to the very heart of a glamorous tale in which exclusivity, beauty, art, legacy and unique craftsmanship strive and combine to tell the unforgettable story behind each jewel. The theme aims to enthrall with new pages of exclusive luxury features and inspiring, one-off creations.

Organizers also assured DJWE aficionados that popular features will be retained for this new edition, including: the highest standards of display and craftsmanship; representation of both established and up-and-coming names in jewelery and watchmaking; and convenient location in the heart of Doha’s business district, taking full advantage of the spacious 29,000 square meters of the Doha Exhibition and Conference Center (DECC).

DJWE is one of the very few large international shows that permits on-site purchases by visitors - both men and women will be interested in the range of creations on offer: personalised timepieces, traditional local jewelery and historic creations, as well as the very latest in high design. With the most senior talent of a brand often present in person, it can even be possible to arrange for an entirely exclusive and personalized wish to be granted.