Doha (Qatar), 03 Sept. 2019 08:22 PM

Fans around the world are gearing up for the FIFA World Cup Qatar 2022™. As the tournament fast approaches, the newly revealed emblem will serve as a beacon to fans across the globe, drawing them to a new type of FIFA World Cup™, where everything is within easy reach.

The emblem was inspired by traditional woolen shawls worn during the winter months – when the FIFA World Cup 2022™ will take place – in Qatar and around the world. Like football, the shawls' popularity is a unifying force, woven into the everyday fabric of people's lives.

The typeface created to complement the emblem likewise celebrates Qatar's heritage with a global twist. It brings traditional Arabic calligraphy into dialogue with other global languages through the integration of elements like the kasheeda – a lengthening of the line connecting letters to enhance the flow and elegance of the written word.