Beijing, 27 Jan. 2022 (CGTN)

The first Global Media Innovation Forum was held at China Media Group's Beijing headquarters on Wednesday. The forum encourages innovative broadcast production for the upcoming Olympic coverage. Chinese President Xi Jinping congratulated the organizers. He said he hoped the event could lead to exchange among participants, showcase winter sports, and promote the Olympic spirit. Liu Jiaxin reports.

LIU JIAXIN Beijing "The 24th Winter Olympics will open in Beijing in less than nine days. For this edition, the theme is to 'go faster, aim higher, and become stronger.' And this not only applies to the athletes, but also to everyone else involved in the Games, including broadcasters."

China Media Group chief Shen Haixiong said the Games will be broadcast in ultra-high-definition for an immersive viewer experience.

SHEN HAIXIONG President and Editor-in-Chief China Media Group "As the 100-day countdown to the Beijing Winter Olympics begins, CCTV's Olympic Channel has become the world's first 24-hour 4K ultra-high-definition professional channel of sports. Two days ago, the headquarters station also launched 8K ultra-HD channel to present an even better picture."

THOMAS BACH President, International Olympic Committee "I would like to say thank you to CMG and to all our media and broadcast partners. Thank you for joining us in writing this exciting new chapter in sporting history."

GOU ZHONGWEN President, Chinese Olympic Committee "It is believed that China Media Group can present the striving course of athletes from all over the world, and further explain the concepts of environmental responsibility, sharing, openness and cleanliness."

Mainstream media leaders from 78 countries that participated in the forum say technological innovations will bring the world to the Winter Olympics, especially amid the global COVID-19 pandemic. Liu Jiaxin, CGTN, Beijing.